Chasing the Algorithm: Why UK Firms Are Spending Millions on AI and Measuring Almost Nothing
British enterprises are committing substantial capital to artificial intelligence initiatives at an unprecedented rate, yet rigorous measurement of genuine productivity gains remains conspicuously absent from most boardrooms. This article examines the structural flaws in how UK organisations evaluate AI investment, exposes the competitive mimicry driving poor decisions, and offers a disciplined framework for calculating true returns before a single pound is committed.